What’s The Big Idea?
I’m The Dude, Man. El Duderino, if you’re not into the brevity thing.
THE GENIUS BEHIND THE CLAIM
WHO IS THIS GUY?
My Dad was a Creative Director all his life. I spent my youth working in the agency, and the apple didn’t fall far from the tree. All those experiences made me into a thinker, dreamer and doer that specializes in integrated branding, marketing, digital and public relations services. I feel my key value to clients is the ability to turn creative concepts into analytically driven marketing plans and tools with greater stopping power & relevance, leading to greater results.
WHAT I DO:
For me, the creative process starts with the genetic structure of the concept-called the “InteloGenesis,” or beginning of the big idea.
A logical and thoroughly thought-out structure then intuitively flows into successful visual design that delivers results.
HOW I DO IT:
I believe that “If you could do it yourself, you wouldn’t need me.” So I take my experience, ambition and intellect and weaponize it against your competitors.
Over the last decade, I’ve been recognized across the industry as the “go-to-guy” when it comes to driving leads and sales for Government, Education, Municipalities and the Fortune 1000.
I’ve created and delivered multi-million-dollar marketing campaigns for some of the most recognizable brands in the world, while winning awards, having massive stress levels and the corresponding joy of victory.
WHAT THIS MEANS:
I promise to focus on building end-to-end systems centered around technology and consumer engagement. Turning concepts into cash registers, impressions into engagement and campaigns into concrete results. I’ll use my own technology to your advantage, and build intelligent brand experiences for my clients that deliver on promises and on budget.
THE BACK STORY
BIG PICTURE:
Assembling a team of professionals sometimes takes more time to find the right fit than it takes to actually do the work. That’s why over the past 30 years of teamwork between myself and clients, I’ve been the Creative Center of teams that have produced over 394 websites, almost 200 mobile apps, thousands of pages of print design while managing to increase sales for clients to the tune of nearly $1,000,000,000 (you read it right, a billion).
HISTORY:
Daniel Elliott is a serial entrepreneur with a multi-decade background crossing multiple disciplines in branding, design, marketing communications, telephony and software development.
In the early 1980’s Dan was hired by the J.M. Smucker Company as a product manager for their Natural Foods segment. That success (a 941% increase in sales) prompted Elliott to launch his own food brokerage in 1986, also in the Natural Foods Industry becoming a multi-million dollar sales company in less than 3 years.
A techno-geek to the core drove him to telephony and healthcare informatics, finding a hole in the marketplace for a cross-discipline developer and marketing guru.
His skill in business development was an ideal hand in glove match with technology companies in HealthCare. Executone Information Systems, GS Edwards Signalling, Dukane Communications and Honeywell all hired Elliott to manage products and campaigns.
In 1998, Elliott launched InteloQuence in Chicago, as an integrated business to business marketing and software development agency. The agency was recognized by HOW magazine, the AIGA, Ernst & Young, Packaging Digest and Robinson and McGladrey for a myriad of accomplishments.
During those years, he lead a team to develop, CRM solutions for clients, an fully functioning website CMS with Enterprise integrated ecommerce, and his first foray into Law Enforcement, a web portal called Crime Reports Live for the Dallas Police Department.
Crime and crime reporting sparked the next invention, a mobile app called iWatch that Elliott brought to market in 2009. The company grew from startup to maturity, with customers in the DHS, the DOD, K-12 programs for the State of North Carolina, and almost 69 police and sheriff’s departments across the US.
Elliott sold his shares in that company to pursue the current quest, that of democratizing mobile applications and content management into the modular framework called Appture.
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