B2B Video Marketing Is Here, and It's Here to Stay.
Thanks for your interest in Appture Video, we've been producing videos for business for over 30 years,
and have a massive sense of pride in the accomplishment.
Read on, it's like a scene out of Rocky where we run the steps and jump up and down in victory.
ADOPTION AND USE OF VIDEO IN BUSINESSES
81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
In the beginning it was enough to have a video. It was, essentially shiny new toy syndrome: you had an company video, you were cool, your company was hip, and you were part of the new wave.
(Remember this phase from the early days of the web as well.)
But increasingly, video content is becoming the number one choice for companies across the globe. While video may traditionally be seen as an inappropriate marketing tool for B2C businesses, this is no longer the case.
More B2B companies are realising the true value that video can bring to a marketing campaign. According to research, viewers retain 95% of a message when they watch it in a video compared to just 10% when reading text. We've recognized this as a real problem for many companies and are proud to offer a true end-to-end video production, development and publishing platform for B2B, B2C, Public Safety, Education and Industry.
WHEW! I need a break....
RETURN ON INVESTMENT
89% of video marketers say video gives them a good ROI
We've reviewed dozens of video agencies and without hurting anyone's feelings.... really? We think clients deserve better and that we owe it to them to bring up the standard. Our one stop, sole-source approach is totally without compromise. No compromise of design, video production quality, audio production, animation, copywriting, delivery and publishing of content, platform, network, analytics reporting, budget, and push to social media marketing , mobile commerce, push notification and of course, cybersecurity.
THE BOTTOM LINE
As competition across industries grows ever more fierce as a result of the pandemic, we recognized video as the optimal tool to engage users at every stage of your inbound funnel. Yet the growing importance of video isn’t a new thing.
This means creating high quality, compelling content should be your top priority and opting out of using video is no longer an option. We're the partner that provides both. Call or Click!
Multiple Stages, Sound Studios and Editing Bays
From podcasts to broadcasts we’ve got the gear. Got questions? Call us, 855-Get-BIZZ.
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Frequently Asked Questions
Here’s just a few of the questions we’ve received and the answers to them. Got more to ask? Call us, 855-Get-BIZZ.
General Questions
How do I make a great corporate video?
A good video starts with a good script. Have clear objectives. Write them down and be prepared to explain them to your team. Hire good a good production company or in-house team to execute your objectives and then trust them to do a great job. A good video maker will sit down with you and help you write the script.
How long should my online video be?
Videos on sites like YouTube, as well as TikTok, usually take no more than twenty minutes. Most videos on the web should never be longer than ten minutes. Most videos on the web shouldn’t be longer than a few minutes. This is a general rule and we’d be happy to discuss your current need.
How quickly can you get my video made?
Despite working on some crazy production timelines and providing amazing results, we don’t recommend them. For a commercial or web video, we recommend awarding the job at least three weeks before shoot day. And for script to screen, at least two weeks before shoot day.
How much should my videotape cost?
What’s your idea, where is it running, and how big is your company’s marketing budget? Only you can determine how important it makes sense to invest in your business’ design. Cost depends on the idea and the number of scenes, explosions and crew members needed to get the job done. Give us a call and we can talk over your idea, your budget and how we can work with you to get your ideas on screen. Getting the highest quality out of your budget is where our experience and ambition can be helpful.
Can my team watch the video before it’s released?
YES! In your Apartment Careers TV dashboard, there is an invitation feature to permit users to register and download the sample video before release. Each revision can then be pushed to that group before the video is released.
Video Promotions
Can you help us promote our video?
YES! We’re experts at it, and you have us on your team. We can use our lists or yours and release details of the app though our emPACT Emarketing Platform. From there, we can send SMS, Push and Email. We’ll even make a toll-free number that your users can send texts to to receive an instant link to the download for their devices.
How do you hire a good video production company?
Some companies do not bid multiple vendors for a project, but most of our clients are single bid from referrals, repeat business or good chemistry rather than cost. Video production is often high visibility within client organization so it’s essential there is significant trust between the video production companies.
Skills & Experience
Is there support if we need it?
YES! We have live online chat in your dashboard 24 hours per day. Additionally, there are how-to-videos that we provide on each module in the app and app dashboard.
If we want to add new episode, do we have start over?
ABSOLUTELY NOT. The Apptify dashboard and content management platform permit you to add episodes and expand your current video at any time. Best of all, when the video is updated, it offers the update to the user automatically. They can even select auto updates and never worry about being left behind as your subscribers increase.
How log have you been producing video?
Most Apartment Careers TV sets have at least 50 years of experience. We have encountered a “project like yours” in the past, a deadline just as ridiculous or expectations just as high. Producing television and film content in Dallas is a job we’ve come to know how to do. That means we know how to make things happen here. No sweat.
Post production
We started producing video on Super 8 film in the 1960’s! Times have changed, duh. Therefore, we offer the highest quality video production with all of the industry’s leading production values. However, we also collaborate with DFW’s most talented animators and effects artists. Contact us to learn more.